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Franck Vadenne, industrial designer, promotes a resolutely human approach to designing the products of the future, emphasising the importance of exchanges and free iteration phases in the creative process. His mastery of 3D modelling and computer-generated imagery is a major asset, but he believes that the true uniqueness of his creations emerges from the artistic drawing phase. Drawing on his experience as an industrial designer and design manager, his philosophy is to create products that combine aesthetics, responsibility, efficiency and innovation, without ever losing sight of the dimension of use and the needs of users. Franck Vadenne is a designer who skilfully combines art, technology and functionality to create the ALBA products of tomorrow.
His motto: ‘First the drawing: the pencil, the eye, the hand, the paper...’.
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